About Us

About Us

Craig Williams

Founder and principal consultant Craig is a Chartered Engineer and Fellow of the Institute of Mechanical Engineers who graduated from the Loughborough University School of Design. He has extensive experience in new product development across a range of industrial sectors with large blue chip multinationals including Caterpillar and Rolls-Royce, where he worked as Chief Design Engineer.

Associate Network

We work with a trusted network of associates, all of whom are highly experienced and share our passion for excellence. This ensures that our clients can be confident they are dealing with time served specialists with proven credentials.

Part of D4Collaborative
ZUAN is the Japanese word for design. From architectural minimalism, to the unique aesthetic of graphic illustration, to the philosophy of continuous improvement embodied by, “engineering the Toyota way”, Japanese design is lauded for the beauty it finds in simplicity and synonymous with a well considered approach where form follows function.

図 (ZU)

A figure, drawing, illustration, picture.

案 (AN)

A plan, draft, plan, proposal, scheme
Our philosophy is to engineer designs that work, by developing a clear understanding of the purpose for the design and the problem it is trying to overcome. We do this by employing a systematic approach to the creative process, focusing on key customer requirements and technical rigour.

How we work…

Stage 1 | Discover. Seek to understand, rather than assume. In the initial discovery phase we spend time with the people who are affected by the issues to ensure the problem being solved is the correct one.

Stage 3 | Develop. Seeking inspiration from elsewhere and co-designing with a range of different people the preferred solutions are develop into, “design(s) engineered to work…”.